PinnedCustomer Loyalty is about comfort zoneof the customer to take fewer decisions, lesser time to purchase, and lesser effort to try new things when something is already working…Jun 5, 2021Jun 5, 2021
PinnedXR in Advertising — touching the cognitionThe use of extended reality (AR and VR) technologies in advertising is what makes their usage or say exploitation reach the users and…Apr 6, 2021Apr 6, 2021
PinnedA/B testing and the cost attachedWe did A/B testing in our advertising efforts, albeit a costly affair. When we were just raising from nowhere and wanted maximum attention…Feb 19, 2021Feb 19, 2021
Talking about Ads…Ikea is here to cheer again — especially the pet lovers, and cat lovers to be more precise.Oct 24Oct 24
The hype of happinessSince time unknown, I would like to believe that happiness has been of great importance to us humans.Oct 24Oct 24
Ikea’s new AdIkea is a brand to fall in love with. The yellow color is unlike any other yellow, and the feel in an Ikea store is also unique, homely…Jan 18Jan 18
Same as Ever — The BookThis book by Morgan Housel, the author of The Psychology of Money, is a smooth read.Jan 16Jan 16
Who is your brand ambassador?A few incidents make you realise how important it is to be your own spokeswoman, especially when few people know you in a new set up. The…Jan 7Jan 7
